Our VISION
is a world where every menstrual life stage is understood, supported and culturally celebrated.
Where women move with presence instead of afterthought, connection instead of isolation, and shared celebration instead of silence. Lost Birds stands for backstage grounding, centre-stage confidence and collective lift, shaping a cultural chorus that amplifies women and echoes through the spaces women navigate.
Our MISSION
is to reimagine how women move through their menstrual life stages.
By curating products, culture and experiences that tune into how they feel, elevate their routines and lift every hormonal chapter through connected community. From the wings to the front row, we spark the kind of momentum that brings women’s stories to the front of the stage.
Join Lost Birds
Ready to back a platform built to transform women’s health culture.
Whether you create, invest, collaborate or join our community, Lost Birds invites you into a world being shaped by lived experience, built with intention and rising in formation. Together, we build the backdrop, set the tempo and shape the next act of how women support one another.
Collaborators
We collaborate with founders, makers, creatives, innovators and wellness practitioners who design for women’s lives through lived experience and intention. Whether you’re elevating menstrual care, shaping cultural expression or crafting wellness moments with character, we move in formation with people whose craft, cadence and intention create meaningful work. If your focus supports women from first period to post-menopause, let’s create something stage-worthy together.
Investors
We partner with investors who recognise the scale and substance of building a platform across women’s menstrual life stages. Lost Birds brings together products, culture and creative support to meet a long-overlooked global demand with intelligence and intention. With the right partnerships, we will accelerate a movement already emerging with undeniable pace — and help reshape how community support for women is designed, curated and collectively experienced.
Members
Our members span every hormonal chapter, seeking smart products, creative tools, community and guidance — delivered with wit, presence and grounded intention. Women join Lost Birds for their cue, insight and connection-in-motion as they headline their own lives, while adding their own voice, tempo and lived experience to the culture we’re building together. And as our formation grows, every member helps shape the rhythm, attitude and future of what women’s support can look like.
How you can join and support the Lost Birds
PLEDGE YOUR INTEREST
It’s an invitation — an open cue you can step into whenever it aligns with your instinct. A signal for those whose lived experience and creative craft harmonise with the formation we’re shaping. This space honours intention, curiosity and the women who follow their own tempo. Offering a pledge simply says you recognise the current, feel the evolution, and want to explore how your presence or perspective might thread into the world we’re creating together.
FOUNDING 51 MEMBERS CLUB
Join the Founding 51 — the early circle who feel a cultural shift before the lights rise. This group gathers women with instinct, timing and a sense for what’s forming before it meets the crowd. Membership offers early access, backstage glimpses and a seat close enough to read the cues as they appear. If you naturally set a tone just by arriving, your place in the formation is already waiting.
DONATION TO THE MISSION
Every contribution — whether a gentle lift or a bold surge — strengthens our wings. Your support keeps the tempo steady, the foundation grounded and the culture moving with intention. This is shared lift in motion: women backing women, energy layering into a collective cadence that carries further than any gesture alone. When you choose to support the mission, you’re adding momentum to a formation built through lived experience, insight and creative spirit.
WAITLIST SIGN-UP
Join the waitlist if you feel the current gathering — the lift beneath the surface that signals a new chapter forming. Lost Birds is taking shape with intention, calling in women who trust their timing, instinct and the subtle undertone of something rising. First access, first waves, first cues. A pulse worth moving toward, for those who recognise when they’re standing at the early edge of something meaningful.
Our Backstage Crew
Where the cues begin, the culture forms, and the line-up finds its tempo.
Lost Birds is built by women who know the stage, honour lived experience, and bring their own creative force into every chapter.
Jayne Coulthard - Founder
Jayne — and in the spotlight, Velvet — is the visionary founder and creative lead of Lost Birds. Blending 25 years in digital innovation with a life shaped by performance, women’s health and cultural design, she crafts immersive worlds that honour lived experience and help women navigate every hormonal chapter with confidence, laughter and theatrical spark.
Debz Donaldson - Wellness Director
Debz carries the grounded voltage of rock’n’roll — science, curiosity and lived experience fused with joyful energy and intuitive practice. With twenty-six years supporting young people’s wellbeing, she brings steady presence and a bold, relatable edge. Her journey through PCOS, perimenopause, FND and mind-body health gives her a voice that meets women with honesty, depth and electric spark.
Donna Dale - Communication Director
Donna brings a stage-ready mix of writing, art, music and performance — delivered with the comic timing of someone born for a spotlight.
Her creative instinct gives her razor-sharp command of tone and narrative. She lifts every project with expressive wit and flair, proving every life stage is a canvas primed for reinvention.
These cards are your spark, your cue, and your catalyst
designed to help you tune into your own instinct, tempo and impact. Every woman deserves straight-up language, not riddles or reduction, when it comes to her hormonal life stages. Lost Birds turns “what the hell is happening?” into “I’ve got this” — with culture, creativity and a knowing wink.
